Emotional Equations

"Rarely has a CEO bared his soul in a book...this powerfully authentic story and the resulting emotional building blocks that define how we can understand our internal weather make for a compelling read and an invaluable operating manual for life."

— Tony Hsieh, Zappos’ CEO and author of Delivering Happiness


"If you want to understand (or persuade) your boss, sister, neighbor, or teenager, it helps to have an emotional equation. Chip Conley built one of the most innovative, customer-inspiring businesses of the last twenty years. He's a leader who clearly understands the value of analyzing emotions."

— Chip Heath, coauthor of Switch: How to Change Things When Change is Hard


"Chip Conley makes the case that great business leaders don't have to leap tall buildings in a single bound. Rather than superhuman, the best leaders -- at work and at home -- are simply super humans who know how to use their internal resources effectively. Emotional Equations offers practical advice so you can make your emotions work for you rather than against you."

— Marci Shimoff, author of Love for No Reason


"Emotional Equations offers a splendid menu of rules-of-thumb for a satisfied, meaningful life. Chip Conley has tried what he advises; his equations to live by are clever, useful and profound."

— Daniel Goleman, author of Leadership: The Power of Emotional Intelligence


"Emotional Equations is a fresh, original guide to an authentic and fulfilling life. Every line is based on good science and lived experience and rings truthful and invigorating. There ought to be a law against successful CEOs writing such good books. Where does that leave the rest of us?"

— Mihaly Csikszentmihaly, author of Flow


"You may scoff at the idea that all the complexity and subtlety of human emotion can be reduced to a handful of arithmetic operations. Scoff all you want, but read the book. There is something important to be learned from every chapter. Chip Conley has written a book that is both welcoming and challenging, simple and complex, abstract and concrete. Read this book and take it to heart and your emotional life will never be the same."

— Barry Schwartz, author of The Paradox of Choice


"Emotional Equations is a masterpiece by a master teacher. Philosopher/CEO Chip Conley peels away the thin veneer of let's pretend organizational life and introduces us to the very raw and tender emotional core of our human experience. While reading, I felt joy, delight, curiosity, insight, inspiration, amazement, and, most of all, a much deeper understanding of my own inner life. Simple, yet profound...you really must read this book."

— Jim Kouzes, coauthor of The Leadership Challenge


"If you've struggled to understand how to get control of your emotions, Chip Conley's Emotional Equations is the book for you. Conley makes elegantly objective the subjective realm of feelings through the prism of simple mathematical formulas that offer fresh insight into how we can more effectively manage our emotions."

— Anne Kreamer, author of It’s Always Personal: Emotions in the New Workplace



"I've never read a book that so plainly and compellingly states the case for why every company should become self-actualized. It's pretty simple: a company that creates the conditions for its people to have peak experiences will also create peak performance."

— John Mackey, Founder and Co-CEO of Whole Foods


"Chip Conley presents a creative and thought-provoking new approach to running a business. He brilliantly applies Abraham Maslow's theories to management and provides insightful prescriptions that will help you gain peak performance in your company. Conley's depth and candor make this book a must-read for everyone who wants to improve their organization."

— Bill George, former CEO, Medtronic and author of Authentic Leadership


"Strategy? Got one. Tactics? Check. But there's one more key element without which you won't get anywhere: Motivation. PEAK will show you how to create motivated employees, customers, and investors and tells the story of how one spectacular entrepreneur does it by treating people right -- and how they return the favor."

— Chris Anderson, editor-in-chief, Wired and author of The Long Tail


"Chip Conley's book is a perfect combination: part personal story, part business theory, and part how-to instruction. PEAK combines head, heart, and soul for today's aspiring business leader. Don't just rad this book -- do it!"

— Alan Webber, former editorial director, Havard Business Review, and co-founding editor of Fast Company


"Chip Conley has captured something special here. PEAK shows how to apply fundamental human principles toward building a great company and offers poignant insights for all leaders."

— John Donahoe, CEO, eBay


"Thoroughly engaging and full of useful ideas to create peak performance. Practical wisdom at its best, providing vivid examples plus personal experience to help leaders get terrific results."

— Warren Bennis, author of On Becoming a Leader